7IBI Formative Assessment 3
Qualitative Research
In the Saunders et al. (2009) evaluating business students’ research methods, the qualitative research is inclusive of both non-numeric data or data that is not quantified. This is also identified in Tufford and Newman (2012) identifying qualitative research as being used to source information in line with respondents culture. This is as evidenced from values, opinions, behaviours and social factors of the respondents. Through a focus on Saunders (2011), qualitative research normally includes a shortlist of distinct responses with the questions posed being open-ended. This is achieved through either interview questions being posed, complexed data in the form of transcripts, and in-depth interviews or overall documentation of policies.
Further, Saunders et al. (2009) is supported by O’ reilley and Parker (2013) views that note that qualitative research is inclusive of social and scientific research that delves into generating answers to varying questions. Also, appropriate evidence, findings process which is not in advance pre-noted and findings developed used beyond their scope. Additionally, a qualitative research approach is applicable in sourcing a holistic note of particular research problems or the topic from the local population’s contextual information in active engagement. The direct use of the involved respondents is identified by noting the different intangible factors including social factors, socioeconomic statuses, gender aspects, ethnic foundation, and religious background. Often, quantitative practice is used collaboratively with a qualitative approach in interpreting and increasing knowledge background to reality complex and quantitative data effects.
Additionally, Saunders et al. (2009), in regard to the different collected qualitative data for making sense, essential analysis is essential. This is promoted by adopting qualitative data analysis steps leading to success in facilitating theory development from available data. The distinct approaches adopted are significantly deductive and inductive, usually a jigsaw approach and different responses for the practice involved in distinct categories.
For successfully carrying out qualitative research, Saunders et al. (2009) further highlighted the desire to adopt varying observations, in-depth interview processes, and focus groups. In this regard, through observations, appropriate data is collected naturally occurring in tandem with personalised respondents’ behaviours in a normalised environment. This is opposed to in-depth interviews used to collect data on individuals’ job experience, varying perspectives, and experiences. Lastly, the focus groups are applicable in obtaining the best data regarding distinct groups’ roles, norms, culture, and holistic details on the employees’ diversity.
Quantitative Research
According to Saunders et al. (2009),……………
Please click the icon below to receive this assessment in full