Q5: Elements of Lavazza Strategy
There are several elements of Lavazza strategy which evidence its success in European Markets. They include;
- In some of the European Markets, Lavazza had already managed to partner with the local restaurants and bars. Through this, the company has managed to venture into these markets as one of the market players.
- Also, the strategic shift of Lavazza to ensuring that they introduce café-quality coffee and Italian inspired cafes as a global strategy was a significant undertaking. This is since in the European markets, there are customers who are always interested in trying Italian coffee brands
- Further, their marketing approaches which are customised to the European market of venture. Despite of the company lacking approaches such as the social media and other approaches such as Internet and websites, it has fairly managed to successfully venture into the European markets
- In the case, it is evidenced that 70% of…………
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