The approach that I used in presenting my research question will elicit a significant implication on the way I performsucts quantitative analysis in this dissertation. The literature review and case studies are considered with the merits of secondary research over the primary research will form the top-most concern before deciding on carrying out the secondary research. I may not be fond of statistics owing to the background of my career which is strategic management, but the potential relevance of using the quantitative approach will be considered and critically evaluated. The idea of using both the qualitative and quantitative analysis will also be discussed. It is at this point where I shall organize myself on giving out questionnaires and other relevant instruments for quantitative study.
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