Solution
| (AC1.2) Analyse connections between organisational strategy, products, services and customers. Short references should be added into your narrative below. Please remember to only list your long references in the reference box provided at the end of this section. Word count: Approximately 400 words |
| Selected Organisation Strategy– In this report, the organisation strategy selected in use in ADNOC is approach for achieving sustainability in dominating local (in UAE) energy sector (ADNOC, 2024). This is achieved by transitioning to renewable power and appropriate efficiencies by digitisation. Diversification strategy entail working to get varying energy sources including hydrogen and solar-powered energy in order to make sure UAE is not over-relying on oil and gas but achieve global trends in sustainable practice.Digital practices enhancing achieving their responsibility of embracing technology and innovativeness such as Artificial Intelligence (AI) and big data for enhancing performance and safety. Linking to Strategic Goals The identified strategies effectively operate in ADNOC case informed by sustainable long-term stability, competitive in regional and international business environment and adding value. The embrace of renewable energy is to expand their operations aligned with organisation Net Zero Carbon emissions (Bojarajan et al., 2024), set plans and accruing profits. A case example is; investing in hydrogen-based energy in ADNOC is part of the organisation strategy to achieve the Vision 2030 lowering amount of carbon emitted. Meeting Customer Needs For the identified diversification strategy, it guides development of the organisation products and services. This is particularly customer-centric products and services developed with an intention of achieving their changing needs. According to Alzoubi et al. (2022), the current need is transitioning from the fossil oil and gas products to a more modernised green energy, industrial development and government needs. This is since they have a high demand for clean energy as part of their operations. Meeting the client’s satisfaction is being improved for innovativeness and being reliable and being safely obtaining the energy products. Further, by achieving sustainability, they are able to engage different industry customers increasing their satisfaction levels. External Context Impact There are a set of external factors influencing on the success of the identified strategies. Economic change/dynamics– An example of this factor is the international environment recession or oil costs volatility which affect existence of focus for the renewable projects (Kirat et al., 2024). The economic performance has an impact on the available resources for implementing the change process. Also, the scope of customer satisfaction is dependent on the economy dynamics. Technology trends– This is found pressuring organisation pace of launching new products and services. Also, lack of appropriate relationship amongst engaged parties can be obstructive to how goods and services are passed to the customers. According to Hoang and Nguyen (2021), this impact rolling out of technological systems and renewable energy strategy. However, there is a major risk for ADNOC operating through a successful financial positioning and strategic-based management for successful risks management. In summary, the identified strategy by ADNOC is essential for goal setting and objectives alignment with their environment. The rationale of this is maintaining their relevance and prioritising on customers continuously changing expectations. |
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