Solution

Analyse how people practices could help Chaffinch Group to fill 100% of resident rooms
within six months. (AC 3.2)

In order to deliver 100% resident room occupancy for Calmere House within six months, Chaffinch Group needs to marry its people practices to this business strategy. Its achievement does not only rely on marketing or operational adjustment but on the impact that sound recruitment, retention, and development practices will have on quality of care and organisational reputation.

Strategic recruitment is critical. Recruiting staff whose own values are in accord with person-centred care will enable Chaffinch to restore the good reputation that Calmere House enjoyed in Kirsten’s time (CIPD, 2024). Recruitment advertisements would advertise the new priority of the home to humane care, and appointment processes would test for empathy and interpersonal skills as well as qualifications. Engaging in collaborative recruitment by existing employees could restore staff morale and enable more appropriate cultural fit.

Learning and development (L&D) practice should also be a priority. Providing successful onboarding and ongoing professional development will leave the employees confident, competent, and valued (CIPD, 2024). Customer service training, dementia care training, and communication training can all impact the resident experience directly. As the quality of care increases, good word-of-mouth and heightened satisfaction from existing residents can enhance occupancy levels. HR and operating business partnering secures vertical alignment

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