Solution

A competitive labour market:

A competitive labour market happens when many employers compete for the same workers to fill their jobs (OECD, 2020). In these kinds of markets, there is a variety of employment choices for workers, which makes employers need to offer special things to attract and secure the best employees. There has been an increase in this trend in the parcel delivery industry because new competitors are bringing better packages and more flexible schedules.

Competitor Analysis:

ImportantParcel should do a deep analysis of its competitors to get back in the competitive market. Part of this is to analyze how other parcel delivery firms as well as logistics companies pay employees, offer various benefits, structure work activities, and promote career growth (Liu and Wen, 2012). Comparing with other businesses helps ImportantParcel find what it is missing in its service. If competitors provide same-day payments or flexible work hours, ImportantParcel ought to find new ways to improve in both. Taking note of what rivals offer employees will allow ImportantParcel to come up with a better approach for recruitment.employees will allow ImportantParcel to shape a more compelling employment proposition.

Becoming an Employer of Choice…

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