Question:
The purpose of the strategic management project is to apply the concepts and techniques learnt in the module to the analysis of real-world situations or problems, and to critically evaluate different approaches to addressing managerial problems.
Note: You must use an organisation you are familiar with personally. Most student taking this module will either be working professionals (full or part time), others will have had some working experience. Use these organisations. Multinationals and random organisations are not to be used, and the task will be graded fail if it does not meet this requirement.
Context
At the managerial level, strategic organisational failures (of whatever type e.g falling sales, internal conflict, high staff turnover, etc) are symptoms, due to a combination of failures in one or more of the 4Cs – Communication, Collaboration, Coordination, and Control.
Your task is to identify a major area of weakness in a unit of your organisation (not the whole organisation). This can be either in your own department or unit, or your boss has asked you to look at another part of a business, as an internal consultant.
The task has to be organisation design related and cannot be to do with corporate strategy, strategic planning, change management nor generic issues such as falling performance, falling sales etc. The lack of focus, or an inability to clear state it, is likely to result in a failed task.
The unit of analysis MUST be for a unit of the company you work for. (If your company is a large one, then focus on a strategic business unit or department. The structure will be aimed at your designation level ie supervisor, team leader, unit head, head of strategic business unit, CEO etc. Frame the issue at your level so that you are familiar with the issues. For example if you are a supervisor it would be inappropriate for you to look at International diversification but this might be something if you are the CEO. Also this would be about corporate strategy and not part of your remit anyway for this assignment.
If you are not employed currently, use your previous employer. Exceptionally if this not possible, (permission from the module leader will need to be sought) select a well-known local company that you can access to and use the same criteria. Delve down to the lowest level commensurate with your designation.
Solution:
1.0 Introduction
1.1 Company Overview
The company of focus is the Sygene Healthcare Pvt. Ltd which had been incorporated with the aim of manufacturing and marketing the sterile surgical disposables (Sygene, 2019). The company ten years of operation has been based on the aim of contributing towards human welfare through an active delivery to healthcare providers the best quality healthcare products. The process is based on a reasonable price and for directing and developing their overall growth in fresh areas of the medical field where they can actively display their maximum strength and ability hence being appreciated as a leading company in the healthcare industry. Currently, the company is the leading global leader in the rapidly expanding industry of disposable surgical products.
The success of the company in its industry of operation could be informed on its high-level support of their Human Capital and their high-level engagement leading to an increased customer engagement. As a consequence, the company actively prioritize on their constant evaluation of their organizational structure hence improving their alignment with their existing long-term strategy and goals.
2.0 Business Case Analysis
2.1 The Company Manufacturing Department
The unit of focus in the Sygene healthcare Pvt. Ltd is the manufacturing department of the organisation. As a strategy of their development, through the company manufacturing department, the company is currently the leading manufacturer and distributors of extensive technology healthcare products in the field of general surgery, the cardiac surgery, gynecology, orthopedics, ophthalmology, dentistry among others. Any player in the industry is expected to pursue efforts of establishing a holistic globalized health system identified by the provision of best health care services in Dubai and enhancing their position as a global destination through the provision of quality health care facilities. Sygene Healthcare puts immense efforts in making positive contributions on their human welfare by delivery of healthcare providers the best quality healthcare products. Nevertheless, as a strategy of venturing into the industry, the company is faced by a contingency of factors. This is since the strategy implementation …………………………………………………………………………………………………………………………………..Please contact our team to receive guidance, support and tutorial services on this assessment based on your level of expectations and company background
Email address: rankedtutorials@gmail.com