C19RH 1DU – Business Research Methods Coursework 2: Research Proposal 2

Solution/Answer

Topic:

An Evaluation of the Role of Relationship Marketing In Creating Sustainable Market Competitiveness among UAE Hospitality Organizations.

1.0 Research Philosophy

According to Baskerville and Wood-Harper (2016), research philosophy is the process and framework employed in focusing on the source, formulation, and creation of new or existing knowledge. Despite the knowledge concept being eminent, in a study, the researcher is actively included in knowledge development and hence eliciting the need for research philosophy development (Smith, 2015). Taking into account of this study, the collected primary data aims at answering the question on the role of relationship marketing in creating sustainable market competitiveness among UAE hospitality organizations. In the context of social sciences, four critical research philosophies are identified including pragmatism, positivism, realism and interpretivism (Mahdi, 2015). Typically, the selection of research philosophy is identified by the realistic outcomes obtained in a study.

Table 1: Research Philosophies Differences

Taking into account of the context of this study, the interpretivism approach shall be employed (Herrett et al., 2010). First, the primary objective of this study is to evaluate the role of relationship marketing in creating sustainable market competitiveness in the context of UAE hospitality organizations. This is characterized as a non-static phenomenon and has been identified to be altered in time (Gale et al., 2013). The changes are on the basis of the national and global changes in the hospitality industry (Onwuegbuzie & Frels, 2013).  Hence, through an adoption of interpretivism approach, it shall be possible to evaluate the underlying issues in the hospitality industry, limiting any form of external influence or incredible interferences by the hospitality industry as a non-static phenomenon (Briggs et al., 2012). Also, in the second and third objectives, the targeted respondents were supposed to provide any form of personalized implications of the existing system with an average of the levels that they felt the adoption of relationship marketing in the hospitality industry in UAE. Taking this into account, this study could only have been successfully achieved through the adoption of qualitative approach and integration of the interpretivism philosophical approach.

2.0  Data Collection Methods

 2.1 Secondary Data Collection……………………………………………………………………………………………………………………..Please contact us to receive a customised research proposal based on your topic

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