Question
Your Chief Executive is committed to having a more engaged workforce and has
asked you to brief the executive team on how this could be accomplished. She has
informed you that not all of the executive team understand what it means, what the
benefits are and what is involved. You have been asked to develop and deliver an
informative and persuasive presentation which includes:
 An analysis of the meaning, principal dimensions and components of employee
engagement and how it differs, if at all, from related concepts such as
organisational commitment, employer involvement, job satisfaction.
 An identification of the principal drivers and business benefits of having an
engaged workforce and a signposting of some of the steps an organisation can
take to create a culture of employee engagement e.g. through job design,
discretionary behaviour etc,
 A brief explanation of the need for aligning engagement practices with other
corporate components.
 An evaluation of suitable diagnostic tools for measuring employee attitudes and
levels of employee engagement.
 An example of an employee value proposition (EVP) to promote levels of
employee engagement making reference to what makes a ‘good’ EVP.
 Examples of relevant HR strategies to raise levels of employee engagement and
address barriers.
Solution
AC 1.1: Employee engagement – principal dimensions – components – comparison with related concepts
Adopting the definition of Macey and Schneider (2008), employee engagement is a combination of the aspects of commitment of an entity with its values and willingness to assist others (organizational citizenship). Hence, the engagement outcomes include the performance, employer/employee brand development, motivation/commitment, enhancing learning and development and generating new ideas/improvements. In other words, employee engagement in a workplace is a strategy guiding the existence of appropriate conditions for all organisation members to give their best daily, high level commitment to the organisation goals and values and a high level motivation. The motivation is aimed at making positive contributions on an organizational success actively and eventually making positive contributions on the entire organizational success. As illustrated in figure 1, employee engagement is evidenced by distinct factors identifying overall success;……………Please click the paypal icon below to receive all the slides for only $10