Driving the Future

Driving the Future

Question 1

In the recent past, the case study by Blue Ocean Strategy Institute demonstrate the scope in which the Autonomous Vehicles have positively contributed to changes in industries and strategy.  This disruption has been evident in the different industries which have a direct implication on the sustenance of human beings. In this regard, the AV have been identified as decisive and irreversible innovation. This view is supported by Fraedrich and Lenz (2016) which note that the AV is expected to initiate an upheaval on how people and society deal with the car and as such impacting transport, mobility or urban structures. Going back to the case study, it has been elucidated that the AV invention would positively contribute to drop in the rate of car ownership (car pooling between families and neighbours), lowered spaces used for parking and transforming car ownership and usage in favor of carsharing fleets. Also, important to note is that in the case study, it is mentioned that in 2015, approximately 35,092 traffic fatalities had been reported in USA which represent approximately 1.1 fatalities for each 10 million miles driven. It is projected that through AV, this would be the thing of the past as the number of accidents would have been significantly reduced to very low margins.

Despite of the identified positivity linked with the transition to AV, Ren et al. (2019) study focused on evaluating the security of the autonomous driving, threats, defences and future directions. These challenges would be evidenced by what is noted in the case as AV being influenced by subjective usage context. This is while equally being holistically linked to the motive, prevalent value systems and practices of use of the private cars. All these aspects compounded, investing in AV equally call for a substantial investment on human skills and technologies by the vehicles manufacturers.

Finally, the lessons learnt from the COVID-19 pandemic is that technology is the way forward. There is no point of return to the conventional ways of doing things. Hence, AV can authoritatively be identified as decisive and irreversible with their disruption to industries and strategy being long-lasting and sustainable.

Question 2 In this section, an industry which I am familiar of is the Saudi Arabia (KSA) health care system. It is evidently clear that AV would significantly impact on the operations of this industry in terms of its sustainability in its operations. Specifically, since AV is majorly linked with overall transport and access to places, Global Health Exhibition (2019) report……..

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