Explain the process of planning resource use to achieve objectives


To link the resource planning with the objectives, below table assumes 12-month period. The below table illustrates the linkages between the annual objectives and the resource required to meet those objectives in quarterly requirements.

Resource planning process Existing Incremental requirement (in nos.)
Objective (12-months) Resource resource Q1 Q2 Q3 Q4
Increase sales by 10% Sales force 10 1 1
Increase customer traffic by 10% No. of advertisements 5 2 2 1
Reduce energy consumption by 5% Energy efficient equipment 2 1 1 1 1
Enhance customer satisfaction E shopping features 0 1 1 1 1


We can observe that the process of resource planning is explained by the above table. To increase sales by 10% by the next year, we need to increase sales force from 10 to 12 by the end of Q2. Similarly,

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