MKT 532: Strategic Marketing Case Analysis Allegiant Airline

Question

Questions :

1) Allegiant almost had a monopoly in its market. How did Allegiant avoid competition with low cost and other ultra low cost competitors?

2) Explain the revenue model and pricing strategy of Allegiant. Comment on its effectiveness.

3) Explain the concept of a segmenting, targeting and positioning (STP) marketing plan in the context of Allegiant.

4) What makes Allegiant profitable compared to other airlines? Do you think Allegiant will be able to sustain its profitability in the long run?

5) Discuss the promotional mix for Allegiant?

Solution

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