Question Questions: 1) Should Martin enter this highly competitive supply-driven market dominated by big players? Give reasons for your decision. 2) How could Martin ensure that his offering was sustainable? Could sustainability be a key point of differentiation in his strategy? 3) If you were Martin, how would you enter this competitive market – what could be the potential key point(s) of differentiation? 4) How would you position the brand? Give specific brand elements that you wo...

Question Questions : 1) Allegiant almost had a monopoly in its market. How did Allegiant avoid competition with low cost and other ultra low cost competitors? 2) Explain the revenue model and pricing strategy of Allegiant. Comment on its effectiveness. 3) Explain the concept of a segmenting, targeting and positioning (STP) marketing plan in the context of Allegiant. 4) What makes Allegiant profitable compared to other airlines? Do you think Allegiant will be able to sustain its profitab...

Question Questions : 1) Allegiant almost had a monopoly in its market. How did Allegiant avoid competition with low cost and other ultra low cost competitors? 2) Explain the revenue model and pricing strategy of Allegiant. Comment on its effectiveness. 3) Explain the concept of a segmenting, targeting and positioning (STP) marketing plan in the context of Allegiant. 4) What makes Allegiant profitable compared to other airlines? Do you think Allegiant will be able to sustain its profitab...

Question Questions for the Case: 1. Suggest ways of achieving customer-centricity by implementing CRM initiatives. How can Kaya implement such initiatives? 2. What are the different methods of customer segmentation? How does Kaya implement customer segregation? 3. Evaluate the success of Kaya’s international branding strategy. 4. Should the customization of expert services and customer friendliness work for the brand, or should the company redefine the Kaya brand? Solution KAYA Skin C...

Question Questions for the Case: 1. Suggest ways of achieving customer-centricity by implementing CRM initiatives. How can Kaya implement such initiatives? 2. What are the different methods of customer segmentation? How does Kaya implement customer segregation? 3. Evaluate the success of Kaya’s international branding strategy. 4. Should the customization of expert services and customer friendliness work for the brand, or should the company redefine the Kaya brand? Solution KAYA Skin C...

Question Questions for the Case: 1. Suggest ways of achieving customer-centricity by implementing CRM initiatives. How can Kaya implement such initiatives? 2. What are the different methods of customer segmentation? How does Kaya implement customer segregation? 3. Evaluate the success of Kaya’s international branding strategy. 4. Should the customization of expert services and customer friendliness work for the brand, or should the company redefine the Kaya brand? Solution KAYA Skin C...

Question 1. Evaluate the marketing mix used by Yalla Momos. 2. How did Yalla Momos succeed in creating a positive customer experience? 3. What are the variables in the food business that make customers feel satisfied? What more should Yalla Momos do in this regard? 4. Discuss the role of social media marketing communications used by Yalla Momos. What initiatives did the restaurant take to make an impact on consumers? 5. What are the expansion possibilities available to Yalla Momos to ...

Question 1. Evaluate the marketing mix used by Yalla Momos. 2. How did Yalla Momos succeed in creating a positive customer experience? 3. What are the variables in the food business that make customers feel satisfied? What more should Yalla Momos do in this regard? 4. Discuss the role of social media marketing communications used by Yalla Momos. What initiatives did the restaurant take to make an impact on consumers? 5. What are the expansion possibilities available to Yalla Momos to ...

Question Group Project - Your group has been selected to come out with a marketing plan strategy for Lucid Motor to enter Saudi Arabia Market in 2023. Attached is the template of the marketing plan as your guideline. Solution MARKETING PLAN Lucid Motor 2023             PREPARED BY TITLE DATE EMAIL PHONE APPROVED BY TITLE DATE     Table of Contents EXECUTIVE SUMM...

Question Group Project - Your group has been selected to come out with a marketing plan strategy for Lucid Motor to enter Saudi Arabia Market in 2023. Attached is the template of the marketing plan as your guideline. Solution MARKETING PLAN Lucid Motor 2023             PREPARED BY TITLE DATE EMAIL PHONE APPROVED BY TITLE DATE     Table of Contents EXECUTIVE SUMM...