Question More students prefer communicating through technology rather than face-to-face. Therefore, using technology such as online simulations, gamification  will enhance learning.  Do you agree? Why or why not? Solution Essay 1 I disagree. From my experience working and at the same time learning, it is evidently clear that face-to-face communication is the best approach as compared to technology use. Despite of the evident benefits incurred by students in using technology in their learni...

Question More students prefer communicating through technology rather than face-to-face. Therefore, using technology such as online simulations, gamification  will enhance learning.  Do you agree? Why or why not? Solution Essay 1 I disagree. From my experience working and at the same time learning, it is evidently clear that face-to-face communication is the best approach as compared to technology use. Despite of the evident benefits incurred by students in using technology in their learni...

Question More students prefer communicating through technology rather than face-to-face. Therefore, using technology such as online simulations, gamification  will enhance learning.  Do you agree? Why or why not? Solution Essay 1 I disagree. From my experience working and at the same time learning, it is evidently clear that face-to-face communication is the best approach as compared to technology use. Despite of the evident benefits incurred by students in using technology in their learni...

Question Questions: 1) Should Martin enter this highly competitive supply-driven market dominated by big players? Give reasons for your decision. 2) How could Martin ensure that his offering was sustainable? Could sustainability be a key point of differentiation in his strategy? 3) If you were Martin, how would you enter this competitive market – what could be the potential key point(s) of differentiation? 4) How would you position the brand? Give specific brand elements that you wo...

Question Questions: 1) Should Martin enter this highly competitive supply-driven market dominated by big players? Give reasons for your decision. 2) How could Martin ensure that his offering was sustainable? Could sustainability be a key point of differentiation in his strategy? 3) If you were Martin, how would you enter this competitive market – what could be the potential key point(s) of differentiation? 4) How would you position the brand? Give specific brand elements that you wo...

Question Questions : 1) Allegiant almost had a monopoly in its market. How did Allegiant avoid competition with low cost and other ultra low cost competitors? 2) Explain the revenue model and pricing strategy of Allegiant. Comment on its effectiveness. 3) Explain the concept of a segmenting, targeting and positioning (STP) marketing plan in the context of Allegiant. 4) What makes Allegiant profitable compared to other airlines? Do you think Allegiant will be able to sustain its profitab...

Question Questions : 1) Allegiant almost had a monopoly in its market. How did Allegiant avoid competition with low cost and other ultra low cost competitors? 2) Explain the revenue model and pricing strategy of Allegiant. Comment on its effectiveness. 3) Explain the concept of a segmenting, targeting and positioning (STP) marketing plan in the context of Allegiant. 4) What makes Allegiant profitable compared to other airlines? Do you think Allegiant will be able to sustain its profitab...

Question Questions for the Case: 1. Suggest ways of achieving customer-centricity by implementing CRM initiatives. How can Kaya implement such initiatives? 2. What are the different methods of customer segmentation? How does Kaya implement customer segregation? 3. Evaluate the success of Kaya’s international branding strategy. 4. Should the customization of expert services and customer friendliness work for the brand, or should the company redefine the Kaya brand? Solution KAYA Skin C...

Question Questions for the Case: 1. Suggest ways of achieving customer-centricity by implementing CRM initiatives. How can Kaya implement such initiatives? 2. What are the different methods of customer segmentation? How does Kaya implement customer segregation? 3. Evaluate the success of Kaya’s international branding strategy. 4. Should the customization of expert services and customer friendliness work for the brand, or should the company redefine the Kaya brand? Solution KAYA Skin C...

Question Questions for the Case: 1. Suggest ways of achieving customer-centricity by implementing CRM initiatives. How can Kaya implement such initiatives? 2. What are the different methods of customer segmentation? How does Kaya implement customer segregation? 3. Evaluate the success of Kaya’s international branding strategy. 4. Should the customization of expert services and customer friendliness work for the brand, or should the company redefine the Kaya brand? Solution KAYA Skin C...