Q3: Replicating Strategies

Considering Lavazza approach in France and Netherlands, it had prioritised on acquiring and utilising local roasters and brewers for catering the tastes of local customers. This had been noted in the case study as being characterised by substantial success. In the case, it had also been noted that these markets are substantially mature and emerging markets. In Italy, the company was known for espresso blends and was popularly identified for having introduced the brand in the market successfully. It is nevertheless unclear on the strategy the organisation had adopted to venture in the Russian market. Considering USA, it is would not be advisable…….

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