Leadership and Management Development Initiative

A key leadership and management development initiative at Saudi Telecom Company (stc) for many years now has been the “Leadership Academy.” This is a programme on upskilling current and aspiring leaders across departments with a structured curriculum of workshops, elearning modules, coaching sessions and inter departmental projects. The intention is to strengthen strategic thinking, communication, and leadership of teams, in line with stc’s digital transformation and innovation long term initiatives. The initiative is aimed at high potential managers and leaders of the future by ensuring they have the competencies to lead agile teams, drive performance and contribute the Vision 2030 objectives (CIPD, 2019).

Indicator 1: Key Performance Indicators (KPIs)

The effectiveness with which the Leadership Academy enables the learning of the Leadership Principles is evaluated through KPIs such as promotion rates, project delivery success and team productivity metrics at STC. These provide quantitative evidence of improved leadership capability (Gifford, 2024). The advantage to KPIs is that they are easy to measure, they directly relate to organisational performance and they make clear whether learning translates into ‘real world’ outcomes. However, a limitation is that KPIs leave out softer skills and broader factors such as organisational support or team morale which can also have a great bearing on performance. KPIs indicate the success of the outputs but do not necessarily show if the individual learning needs of the learners have been met.

Indicator 2: Employee Feedback and Satisfaction Surveys Post programme surveys and 360 degree feedback is the second method of evaluation which ask participants about their satisfaction, perceived value and behavioural changes. This fits with Kirkpatrick’s model of Level

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