Solution
Organisation strategy- An organisation strategy can be defined as an entity positioning itself appropriately in their business environment. This is for achieving long-term objectives and meeting clients demands (CIPD, 2024).
Also, Gimbert et al. (202) identify the organisation strategy as a detailed planning which guide an entity towards achieving long-term objectives. This is evident on how they allocate resources, collaborate and operate to achieve vision and mission of an organisation. For example, REDTAG operating in fashion industry, organisation strategy is defined in areas of services provision, collaboration and operational approaches.
Planned or Emergent Strategy– The organisation strategy is identified as either planned or emergent (CIPD, 2024). The differences are evidenced in the realms of their planning in a deliberate manner implemented in advance by leaders. This is with emergent strategy responding to industrial change not expected or clients’ tendencies. Their similarities are evidenced by scope of alignment with clients’ expectations.
Organisation Strategy Formulation Approach- In line with Ellen Chaffee’s Model of formulating a strategy, it can be incremental or adaptive. According to Антипин and Власова (2020), the incremental model is pursued gradually, continuously improved in service delivery facilitating maintenance of relevance in dynamic business environment. This is specifically relevant for REDTAG organisation whose adjustments are informed by market dynamism. This is relevance particularly for the organisation to adjust on services informed by client’s feedback in different areas. In social media platforms, customers review the organisation.
For adaptive model, CIPD (2024) identify it as responding to external organisation change including shifting to travelling preference or alliance with modernised technology/innovation opportunities. They are found balancing a strategic consistency flexible in terms of operations.
Vertical and Horizontal Integration– An example of an organisation strategy in REDTAG is offering customised high-level quality experience by partnering with online-travel agencies and diversify their fashion needs. Through a vertical integration, CIPD (2023) identify this to control immense service phases from enrolment to the end to guarantee customers experiences are well advanced. For instance, offering quality clothes meeting the demands in the fashion industry positively contribute to an increased services quality critical in fashion industry. Horizonal integration conversely reflects partnering with different service providers for achieving the organisation objectives of expansion to different markets and leveraging on competitive advantage.
Ensuring that products/services meet customer’s needs
In the fashion sector where REDTAG operates from, there is an evident link of strategy, services and customer needs from the organisation strategy of diversification. Through analysis of market data and review of fashion customers, the organisation refines their operations in their business environment. These offers a positive environment for matching client’s preference.
By providing customised fashion products, an assurance is made that the organisation is delivering expectations of all their customers and made in adequately planned and emerging services trends. The competing organisations including Nike and Addis Ababa operate in similar environment and scope with immense agility essential for maintaining high competitiveness in the fashion sector.
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