Question:
Prepare a research project report based on a chosen area of study pertaining to any of the management functions like HR, Marketing, Operations, Finance, Logistics, etc. Research report can also be prepared on cross-functional domains or on any of the major contemporary issues of management. You will choose your own company or a company of your choice and actually carry out research based on collection of primary data, as well as secondary data pertaining to the area of your research work. Following structural guidelines must be adhered to, while preparing the research report:
Structural guidelines:
1. The word limit for report should be between 5000-6000, excluding cover pages, references and appendices.
2. The report must contain a cover page with the topic title, table of contents, brief abstract, list of tables, figures and diagrams specifying their numbers and respective page numbers.
3. The report should be concluded with a proper referencing, prepared on Harvard Referencing Style, which must be reflected in in-text citations.
4. Theappendices and/orannexures must provide the sample of the questionnaire, interview questions, used to obtain data through feedback for the purpose of the research.
5. The report also must contain logical conclusions and recommendations in the end.
Solution:
Abstract
This report focuses on evaluating the research carries out for understanding the extent in which the banks can use CRM in building a strong relationship with the existing and prospective customers with a strategic target of increasing their overall profitability and overall market share with the Emirates NBD being used as a case study company of study. At the start, a brief introduction of the company has been provided with a brief on its market of focus, customers, market share and financials.
Other areas of this study have included the topic selection, research question, aim and objectives of the research all identified in relation to all the factors to be considered in the research for an elaborate direction of the study. A literature review has equally been carried out and critically analysed for understanding the overall relevance of the selected research and a successful inclusion in the current study.
Additionally, this report has included a
description of the data collected and their relevance to the current study. A
sample is identified that is essential
for the current study and selection of a SMART research question. The quantitative
technique has been noted to be the most efficient for the study. Through a
questionnaire, relevant data has been sourced and later analysed to generate
relevant findings. The report is concluded
by providing relevant conclusions of the research with the recommendations on
the best practice of addressing prevailing
issues noted.
Table of Contents
Introduction of the Selected Organisation. 4
LO 01: Understanding how to Select a Research Question. 4
1.1 Select a Research Question. 4
1.2 Factors that Contribute to the Process of Successful Research Question Selection. 5
1.3 Justification of the Choice of Research Question. 7
LO 02 Be able to Conduct a Literature Review.. 7
LO3 Understanding Techniques Used to Interpret Data in the Research Proposal 10
2.1 Types of and Difference between Quantitative and Qualitative Research. 11
2.2 Techniques used in this Research. 11
2.3 Evaluation of the Data Collection Through the Proposed Technique. 12
LO4 Selecting an Appropriate Methodology to Research the Question. 14
4.1 Evaluating Appropriate Research Methodologies in terms of the Research Question. 14
4.2 Appropriate Methodology Based on the Research Question. 15
LO 05 Being able to Present the Findings of a Research Proposal 16
5.1 Record of Findings on Research Question, Literature Review and Methodology. 16
Conclusions and Recommendations. 18
Introduction of the Selected Organisation
The selected organisation is the Emirates NBD established in 2007 as a consequence of a merger between the Emirates Bank International (EBI) and the National Bank of Dubai (NBD) (Kumar & Fernandez, 2011). Its significant creativity and innovation are evident from the current growth of the company. It is currently a regional consolidation blueprint for the banking and finance sector as a consequence of its consolidation with the second and largest banks in the United Arab Emirates (UAE). In this regard, as opposed to the other Banks in UAE, it is the best and leading bank in terms of creativity and innovation. The strategy of the organisation is ensuring that their customers are living a simple life by offering relevant solutions that are essential in assisting them in fulfilling Operations the financial aspirations. Some of the recent developments by the bank include new opportunities in personal banking, private banking, corporate banking, business banking and the priority banking. The achievements in these areas have successfully been harnessed by the capacity of having constant effort in meeting all the requirements of Emirati Efficiently.
LO 01: Understanding how to Select a Research Question
1.1 Select a Research Question
Research Topic
Impact of the Customer Relationship Management Practices on the profitability of UAE Banks. A case study of Emirates NBD
Problem Statement/Significance A contemporary organisation, Customer Relationship Management (CRM) is a critical factor for building on the customer-centric entity. This is a fundamental factor allowing a bank engages in developing their client base and sales capacity. According to Heller Baird and Parasnis (2011), this is informed by the fact that it successfully guides an organisation in managing all their customer interactions………………………………………………………………………………………………………………………………………..Please contact us to receive guidance on the entire assignment
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