Question Executive Summary The marketing mix includes four main decisions that are taken into account in the marketing strategy by an organization which includes product, price, place and promotion. Apart from the marketing strategy used, the components are instrumental in formulation of strategic decisions to leverage on a competitive advantage. This case study analysis has focused on Aramex organisation to identify the relevance of the different components of the marketing mix and how th...

Solution 1.0  Introduction This report explores and evaluates in-depth the concept of Segmentation, Targeting and Positioning. Through the adoption of a theoretical and practical context, different industry examples have been referenced in demonstrating the application of STP as a strategic marketing tool on how to create competitive advantage and delivery of superior customer value. To achieve the intended research objectives, the industries selected included travel and cars and lower-cost ca...

Solution The roles of HR practitioners could be varying in accordance to the level in which they are a generalist (e.g., HR director, HR manager, business partner) or specialist (e.g., head of learning and development, head of talent management, head of reward). Also, the level at which they work (strategic, executive or administrative), the needs of the Garvey Group and the context within which they work and their individual capabilities. The roles could be proactive, reactive or a mixtur...

Solution Over the years, the increased complexity in the hotel industry where the Group operates has contributed to an increased interest in leadership and not limited to formally appointed leaders or top leaders. In the Garvey Group, their achievements and plans of actions is sufficient evidence of existence of leadership and not only in roles identified as a leader. The top leaders could not be having sufficient and relevant information for making highly effective decisions in a fast-changi...

Solution Introduction Managers are always challenged to produce results with the expectations being complex for the contemporary manager who must produce results on time embracing prompt technological and social change. This is affirmed by Rigby et al. (2016) who have noted that managers are supposed to be in a position of using existing rapid change in producing realistic results and embracing change rather than avoiding the change process. The manager and other stakeholders in the manage...

Solution Introduction In the contemporary business environment, there have been changes in technological breakthroughs and industrially to a significant extent than before. In this regard, a study by Tushar (2017) that focused on evaluation of ethical leadership in developing sustainable organisation noted that organisations must create a path of sustainable success amid of these changes and source for a potential role of ethical leadership and management that guide such an organisation. A...

Solution Introduction The increased globalization with immense implications on all industries, the labour workforce needs equally change. According to Merchant (2011), the changes include accommodation of the homogenous culture and adapting to the diverse cultures. As a consequence, the senior management/leadership in such organisation source for ideal strategies to harness effective management of the culturally diverse personnel and workplace. One of the strategies that are adopted is lea...

Solution Research by CMI (2012) that followed a multi-layered approach focusing on managers, groups, interviews and case studies identified the relevance of development on organisation performance. Through a focus of a total of 4,496 individuals in all management levels, sectors, organisation size and geographical areas including 302 chief executives and 550 HR managers, relevant findings were obtained. The study noted that the high performing organisations invested 36% more in leadership and...

Solution Introduction Management and leadership can be identified as distinct instead of integrated and complementary practices with an immense implication on the organisational performance. This is affirmed by Bolden (2007) report that focused on the trends and perspectives in management and leadership development.  The report found out that the concepts of management and leadership development have been adopted significantly interchangeably since there exists a large degree of overlap.  ...

Solution 5.0 Category Management Strategy Implementation 5.1 Kraljic Matrix of Category Management Strategies After successful identification of the current situation, need for change and the team to be involved, the Kraljic Matrix could be used in the segmentation of the different categories based on risk and profitability as shown in figure 6 (Terpend et al., 2011); Figure 6: Kraljic Matrix Source: Adopted from Terpend et al. (2011) For leverage items identified by organisation cha...