Solution MKTM028 Strategic Marketing Segmentation, Targeting and Positioning (STP) AS2 1.0 Introduction Strategic marketing underpins the success and competitiveness of a company. According to Huang and Rust (2021), strategic marketing is a continuous process informed by research to understand the market dynamics, including the customer’s behaviour, needs, and preferences. The quantitative and qualitative insights from research are used to develop an effective marketing approach. This...

Report Part 2 2.1 Analytical Data used in Tools and Methods In the question notes, recruitment costs to 2018 amounted to £2065.00 increasing on top of £3012.00 from the time and future. Hence, in line with evaluation, for 2016 to year 2018, the calculation summary entail; The entire employees leaving the departments (2016-2018) equalled to 260 In terms of the employee’s recruitment costs in similar year included £2065.00 Hence, in terms of employees, the entire costs averaged to ...

Question In this assessment, you should prepare a poster presentation (1500 words, A1 size). The presentation should identify TWO key leadership and management challenges that you have experienced within your organisation or using a case study organisation. The poster should consider why these are key issues and how they impact on the organisation. You should also consider if the organisation could have avoided these issues and/or if they could have been managed differently (for example during...

Question Assessment Task In the current international economic environment, entrepreneurs and managers are frequently required to undertake business planning, project and consultancy work in addition to their core responsibilities. Frequently, these projects are focused upon investigating new business opportunities or potential strategic changes in order to create, retain and extend competitive position. The assessment task is to produce a 7500 words (±10%) research project report based ...

Question The Assessment Task You are required to produce a professional Business Plan for a new venture in the UK’s hospitality sector. Please use a template below and answer all the sections required. Scenario: Many UK nationals are expecting to holiday more in the UK in 2020, according to research by Cambridge and Counties Bank. The top reason for the UK’s staycation trend is a drop in the value of the pound caused by Brexit, which makes foreign holidays more expensive. Other reaso...

Question The Assessment Task You are required to produce a professional Business Plan for a new venture in the UK’s hospitality sector. Please use a template below and answer all the sections required. Scenario: Many UK nationals are expecting to holiday more in the UK in 2020, according to research by Cambridge and Counties Bank. The top reason for the UK’s staycation trend is a drop in the value of the pound caused by Brexit, which makes foreign holidays more expensive. Other reaso...

Question John and Eric were fighting at work. They have never got on very well, and the fight appears to have been the result of a number of disagreements over the years. John is the Supervisor, and Eric is one of the team. A customer saw them fighting, and their manager is furious that they have damaged the reputation of the company in this way. The manager wants to dismiss them both. What would he need to show for the dismissal to be fair? Amy is a Sales Assistant in a supermarket. ...

Solution Please note that the comments and mark section are for CIPD use only. SECTION A It is recommended you spend equal time on each question in this section.   Question     Question 1 Answer Box COMMENTS Chipping Stoneford Vets (CSV) can apply various strategies to alleviate the pressures it has encountered presently. The proposed initiatives can be in the short and long-term. Reducing staff absence and alleviating work pressure Staff absence can be addressed thr...

SECTION A It is recommended you spend equal time on each question in this section.   Question 1       It is recommended that you spend an equal amount of your time on each of the tasks. Question 1 Answer Box COMMENTS   Task 1 An important area, skill, and knowledge in human resources management (HRM) is to understand how to perform an environmental scan. One of the areas that I learned from the course materials is that environmental scanning is vital ...

Solution Executive Summary This report provides an analysis on how a situation where a manager is placed alters their skills and behaviours essential for success in their operations. By focusing on various situations which UPS organisation in UK communication sector, it is clear that a manager situation or the external environment factors have a direct implication in altering their skills and behaviours. Based on the review, the noted situations represent fresh ideas currently under implemen...