Question
Questions for the Case:
1. Suggest ways of achieving customer-centricity by implementing CRM initiatives. How can Kaya implement such initiatives?
2. What are the different methods of customer segmentation? How does Kaya implement customer segregation?
3. Evaluate the success of Kaya’s international branding strategy.
4. Should the customization of expert services and customer friendliness work for the brand, or should the company redefine the Kaya brand?
Solution
KAYA Skin C...
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Archives
MKT 532: Strategic Marketing Case – Yalla Momo Targeting the Expat
Question
1. Evaluate the marketing mix used by Yalla Momos.
2. How did Yalla Momos succeed in creating a positive customer experience?
3. What are the variables in the food business that make customers feel satisfied? What more should Yalla Momos do in this regard?
4. Discuss the role of social media marketing communications used by Yalla Momos. What initiatives did the restaurant take to make an impact on consumers?
5. What are the expansion possibilities available to Yalla Momos to ...
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Case – Yalla Momo Targeting the Expat
Question
1. Evaluate the marketing mix used by Yalla Momos.
2. How did Yalla Momos succeed in creating a positive customer experience?
3. What are the variables in the food business that make customers feel satisfied? What more should Yalla Momos do in this regard?
4. Discuss the role of social media marketing communications used by Yalla Momos. What initiatives did the restaurant take to make an impact on consumers?
5. What are the expansion possibilities available to Yalla Momos to ...
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MKT 532: Strategic Marketing; MARKETING PLAN Lucid Motor 2023
Question
Group Project - Your group has been selected to come out with a marketing plan strategy for Lucid Motor to enter Saudi Arabia Market in 2023.
Attached is the template of the marketing plan as your guideline.
Solution
MARKETING PLAN
Lucid Motor 2023
PREPARED BY
TITLE
DATE
EMAIL
PHONE
APPROVED BY
TITLE
DATE
Table of Contents
EXECUTIVE SUMM...
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MARKETING PLAN Lucid Motor 2023
Question
Group Project - Your group has been selected to come out with a marketing plan strategy for Lucid Motor to enter Saudi Arabia Market in 2023.
Attached is the template of the marketing plan as your guideline.
Solution
MARKETING PLAN
Lucid Motor 2023
PREPARED BY
TITLE
DATE
EMAIL
PHONE
APPROVED BY
TITLE
DATE
Table of Contents
EXECUTIVE SUMM...
Read More
ACC 530: Corporate Governance, Ethics and Responsibility Reflection
Question
Dear Students
As you know, this course is considered as one of the courses that aims at highlighting behavioral aspects at business world. Accordingly, going for traditional exams will not serve the main learning outcomes and will not be suitable for you all in looking at what you have learned and how did you learn it. This is the reason for looking for a different approach to find out the value of this course for each student individually. So, i have decided to introduce Re...
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ACC530 Reflective Report
Question
Dear Students
As you know, this course is considered as one of the courses that aims at highlighting behavioral aspects at business world. Accordingly, going for traditional exams will not serve the main learning outcomes and will not be suitable for you all in looking at what you have learned and how did you learn it. This is the reason for looking for a different approach to find out the value of this course for each student individually. So, i have decided to introduce Re...
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When Good People Do Bad Things at Work: Rote Behavior, Distractions, and Moral Exclusion Stymie Ethical Behavior on the Job
Question
Homework: Make a summary and address the main points at the following passage. Your report should be between 1000-2000 words. Summary can be as essay. Main points should be listed clearly. At the conclusion part, express your personal and professional opinion on each of the main points listed in your report.
Solution
When Good People Do Bad Things at work
Background
By basing this report on the provided case study “When good people do bad things at work: Rote Behaviour,...
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ACC 530 Individual Case# 2: Is There an Ethics of Writing Papers?
Question
Kindly find a case about ethics of writing a paper.
Read, make a summary of this case, and give your opinion about how students should act in an ideal manner, and how professors should act if they experience discover such case with their students. By the end of your analysis, reflect on how an executive who has been engaged in such behavior can deal with an ethical situation in his professional life.
Individually.
Solution
Case#2: Is there an Ethics of Writing Papers?
For the ca...
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Individual Case# 2: Is There an Ethics of Writing Papers?
Question
Kindly find a case about ethics of writing a paper.
Read, make a summary of this case, and give your opinion about how students should act in an ideal manner, and how professors should act if they experience discover such case with their students. By the end of your analysis, reflect on how an executive who has been engaged in such behavior can deal with an ethical situation in his professional life.
Individually.
Solution
Case#2: Is there an Ethics of Writing Papers?
For the ca...
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